PinTale Improves Sales and Marketing Performance

How Well is Your Message Working?

If your sales team is just selling your product or service's features, they're not telling your story (and not closing as many deals!)

A Pintale consulting engagement will show you which messaging works best and then tell you how to get your team to use that message more often. This will lead to:

  • Improved close rates
  • Faster sales cycles
  • Team alignment and training on what message works best
  • Places to revise your content around the best performing message

Let's get started with a quick call

How Our Consulting Engagements Work

Our positioning consulting engagements start with investigation on the messaging that's being used in your sales demos, product marketing content, sales enablement and website. It concludes with us delivering an end-to-end look at what's working and what's not so that your whole team can up their game.

undraw_bibliophile_re_xarc-2

1. Define and Centralize Your Message

In many cases, the most effective message your team can communicate with it's prospects and customers already exists. Your founding team probably used that message to fuel the fire in the early days of the company.

Messaging and content tends to drift, so let's bring it back to the forefront.

2. Analyze What Works Best

PinTale's AI-powered software will analyze your content across various channels and show you what works best.

  • Website content
  • Sales enablement content
  • Sales demos
undraw_learning_re_32qv
undraw_reading_time_re_phf7-1

3. Deliver and Train

Our engagements conclude by delivering a consolidated report around your messaging, which includes the following information:

  • A consolidated positioning statement and story for you to house in your internal documentation
  • A deck that can help train your team on how to use your messaging to achieve effective results (with examples)
  • A comprehensive list of content to change to match your aligned positioning
  • Explicit content updates for your key go to market content pages

How it Works

 

  • Team interviews and surveying
  • Content audit and full page report (using PinTale's technology)
  • Competitor reports and content audits (using PinTale's technology)
  • Sales script building and (remote) sessions with key team members
  • Positioning kit delivered to be used internally across teams